Our Preference expertise is now at the service of Vivid Colours. Get a Cherry Red bold colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

• Permanent at-home hair colour formulated with pure dyes, Includes deep conditioning hair mask for nourishing post-colour treatment
• Results in 20 minutes, Delivers bold and striking colour lasting up to 8 weeks, Up to 100% grey coverage, Up to 3x more shine
• Read instructions. Patch test 48 hrs before use. 1) Wearing gloves, pour colour gel into developer cream; shake to mix, 2) Apply and leave for required time, 3) Condition and rinse thoroughly
• Gel formula suitable for all hair types, Applicator tip for precision during use, Available in a variety of bold, stunning shades, Virtual try-on at trycolorista.com
• Contents: 1x L'Oréal Paris Colorista Permanent Gel Hair Dye in Cherry Red, Box includes: 1x Colouring Gel, 1x Developer Cream, 1x Post Bold Colour Mask, 1x pair of protective gloves, 1x user guide