Preference High Intensity Permanent Gel Hair Colour Bright Red
Our Preference expertise is now at the service of Vivid Colours. Get a Bright Red bold colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.
- Our Preference expertise is now at the service of Vivid Colours. Get a Bright Red bold colour with radiance that holds for up to 8 weeks*
- Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 2X shinier hair and a luminous colour result you can trust
- Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks
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Product Information
Shipping & Returns
Shipping & Returns

Preference High Intensity Permanent Gel Hair Colour Bright Red
Preference High Intensity Permanent Gel Hair Colour Bright Red
Our Preference expertise is now at the service of Vivid Colours. Get a Bright Red bold colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.
- Our Preference expertise is now at the service of Vivid Colours. Get a Bright Red bold colour with radiance that holds for up to 8 weeks*
- Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 2X shinier hair and a luminous colour result you can trust
- Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks
Product Information
Product Information
Shipping & Returns
Shipping & Returns
Description
Our Preference expertise is now at the service of Vivid Colours. Get a Bright Red bold colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.
- Our Preference expertise is now at the service of Vivid Colours. Get a Bright Red bold colour with radiance that holds for up to 8 weeks*
- Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 2X shinier hair and a luminous colour result you can trust
- Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks
























