Maximum Blonde Toner is for use on pre-lightened and naturally blonde hair. Non permanent. No ammonia or peroxide. Refresh and improve the shade and condition of your blonde hair in one wash! Easy to use and ideal for refreshing your colour, as it neutralises yellow and brassy tones, restoring natural, subtle blonde tones. Platinum blonde adds subtle cool blonde shades that last up to 8 washes.The dye achieved will depend on your natural hair pigment and can be influenced by the condition of hair, previous color, porosity and length of hair