Lola Cosmetics Purple Illuminating Shampoo is ideal for colored/bleached and fine hair. As a complementary action, I repair porous strands, eliminate breakage, revitalize damaged hair, transforming it from the inside out. Gentle yet powerful, I visibly restore irritated and dry scalps, bringing them back into balance, while providing ideal hydration to the hair roots. My formula relieves discomfort and protects. I recommend weekly use in conjunction with Purple Acid if your hair is very damaged.

• Neutralizes yellowish and orange tones in blonde, gray, or white hair.
• Gentle cleansing that helps preserve the softness and hydration of the hair.
• Enhances shine and restores luminosity to platinum or light hair color.
• Helps protect keratin to preserve the beauty of the hair.
• Repairs porous hair, eliminates breakage, and revitalizes damaged hair.
• Cares for the scalp: relieves itching, reduces irritation, and helps maintain a healthy environment for more fragile hair.
• Recommended for weekly use on blonde hair; for gray or white hair, it can be used more frequently to maintain color.
• Free of silicones, sulfates, petrolatum, mineral oil, and parabens.
• Recyclable packaging.
• Cruelty-free.
• Vegan.

How To Use :-

Apply a small amount to wet hair, massaging from scalp to ends. Add water to create lather and rinse well. For best results, leave on for 2 minutes before rinsing. Finish with Purple Acid or your favorite Lola conditioner.