Joico Defy Damage Protective Shield offers instant protection from the damaging effects of thermal styling, UV exposure and environmental pollution. Used as a pre-styling aid, it strengthens the hair both internally and externally, greatly reducing breakage.

Formulated with Moringa Seed Oil, a rich source of antioxidants, it increases the hair’s resistance to damage, whilst Arginine rebuilds broken bonds and prolongs colour vibrancy. Optimising hydration without weighing the hair down, it aids detangling as Joico’s Smart Release Technology infuses Rosehip Oil and Keratin.

Leave-in treatment designed to guard against the effects of daily heat styling, UV exposure and environmental pollution that can lead to dull, lacklustre locks.

Building a defence against daily aggressors, the pre-styling formula helps to prevent damage and colour fading, working tirelessly to maintain vibrant, healthy-looking locks. Hair is 4x more resistant* to breakage during heat styling and is left feeling soft, shiny and fortified.

• A true damage Defense hero against the harsh effects of daily styling
• Protects against colour fade
• Leaves hair soft, shiny and looking-healthy
• See results after the very first use