Joico Defy Damage Protective Shampoo has been specially designed to cleanse the hair while protecting against the effects of daily heat styling, UV exposure and environmental pollution that can lead to dull, lacklustre locks.

The bond-strengthening and colour protecting shampoo works into a rich and luxurious lather to gently yet effectively lift away dirt, build-up and impurities without roughing-up the cuticle or stripping colour. The shampoo is packed with a cocktail of damage-preventing ingredients to keep strands looking healthy, resilient and vibrant. Expect smoother, shinier-looking hair that feels clean and refreshed.

• With a rich, luxurious lather featuring damage-preventing ingredients
• Decadently rich lather for a luxurious cleansing experience
• Gently sloughs away dirt and debris without roughing up the hair cuticle
• Leaves hair soft, shiny and healthy-looking