Discover Joico Blonde Life Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.

Here’s Why You’ll Love It:

• Gently cleanses with rich lather
• Free of SLE/SLES Sulfates
• Added softness and smoothness
• Keeps blondes bright

Key Ingredients

• SMARTRELEASE Technology, packs JOICO's triple-powered, healthy hair ingredients inside an invisible liposome.
• This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
• Arginine, a naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
• Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
• Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.