As I Am Smoothing Gel. Smoothness Where You Want It. Provides Hold and Shine for Smooth Styling. Wherever and whenever you want your hair to lay down and stay awhile, reach for this superb smoother. Unlike the average gel, it doesnt contain harsh ingredients... Instead, its made with organics which do the job, but in a gentle, healthy way. Great for smoothing the hairline or other areas of your do where you desire sleekness. Provides a secure hold. Moisturizes. Adds shine. Rinses easily from the hair when its time to cleanse. Wont dry out, harden or roughen hair.